Rethinking the role of museums in a time of crisis

As museums around the world have increasingly committed to making themselves digitally accessible to the public during lockdown, we have been flooded by new cultural content available online. While Italian museums have been mainly involved in a “broadcasting” approach, museums in other countries have strived to enable new and different engagement with audiences. What do these two approaches tell us about the roles museums want to fulfil and the relationship they want to create with their communities?